Follow CNNStory highlightsFormer Lance Armstrong sponsor Oakley says it is “sad” but not angry about his demiseChief executive Colin Baden says he is “left with the grief of what was a great story”He says Oakley will not follow other bodies by asking for its money backBaden: Armstrong was a key endorser due to his worldwide popularityLance Armstrong’s fall from grace has left one of the cyclist’s former sponsors not only “sad” but also without one of its biggest marketing tools.Premier sports eyewear firm Oakley was one of several companies including Nike, Trek and Anheuser Busch to end lucrative deals with the American when he was stripped of his seven Tour de France titles after refusing to answer charges of systematic drug use.Oakley said the 41 year old had been a “symbol of possibility” when he signed up, having inspired millions when he returned to competition after recovering from testicular cancer and then won cycling’s blue riband event from 1999 2005. Anti Doping Agency this year left his legacy in tatters.British Armstrong effigy causes outrage”The Lance story is a sad one, with our emotional connection with that athlete,” Oakley chief executive Colin Baden told CNN.”We have been very consistent in how we view cheating and we’ve always stuck with this over the 16 years I’ve been with the brand, so that if the governing body rules that an athlete has broken the rules, we can’t be a sponsor.Photos: Armstrong effigy causes outrageUp in flames Disgraced cyclist Lance Armstrong is the subject of annual Bonfire Night celebrations in the British town of Edenbridge. An effigy of Armstrong will be burned during the celebrations, which mark the foiling of Guy Fawkes’ “gunpowder plot” to blow up the Houses of Parliament and kill King James I in 1605.

(9)Loneliness audit! Like it or not, Christmas is when we’re all expected to be able to display what we’ve gathered in our lives. Perfect strangers will feel free to interrogate us, “What are you doing for Christmas?” All very well to say it’s just another day but no one asks you in the supermarket what you’re doing next Thursday unless it’s Christmas. That’s what I’d call an unintended consequence: when a cheery greeting make you feel like crap..

Since high prices draw out the sellers, it’s no surprise that software insiders are lightening up. Insulated from Asian woes and profiting from cheaper PCs, software stocks have outperformed their tech peers this year. Insiders at PeopleSoft (PSFT), BMC Software (BMCS), Veritas Software (VRTS), Compuware (CPMR) and Open Market (OMKT) have been parting with shares recently, Gabele says..